Lori Senecal is currently the Global CEO for CP+B. In this role, she oversees the growth and expansion globally, she focuses on the companies continued global growth and she manages the coordination of the international offices. She joined this agency in 2015 and since then she has made a huge impact on not only the business but also the culture. She has helped create a modern agency that inventive and collaborative and that also offers consistency internationally. It is her leadership as well as her strong focus on talent which has helped the agency’s development and their growth and also which has Advertising Age to recognize the company among the list of the Creativity Innovators of the Year. Lori was also one of four on the Agency Executives to watch by Ad Week.
Before this role at CP+B, Lori Senecal was the CEO as well as the President of the MDC Partner Network according to salary.com. Here, it was her responsibility to help drive the strategic vision. She worked with partner agencies help continue the growth and also the cross-collaboration through their network. Prior to joining this network she served as the CEO and the Global Chairman for kbs+. It was underneath Lori’s leadership that this company grew an exponential amount. They went from 250 people working in a domestic agency to having over 900 people working worldwide. kbs+ was also, under Lori’s leadership, recognized as one of the Best Places to Work in NYC. They were also on a list for Standout Agencies for three years in a row. Before this position, Lori was President of the New York office of McCann Erickson and she also was the Global Chief Innovation Officer for the McCann Worldgroup. While at McCann, she also led many accounts that are worldwide like Coca-Cola and BMW. Lori was also once the head of Kirshenbaum Bond Senecal. It was during this time that she helped evolve this shop from being a U.S. focused ad agency into being an international player. She also helped expand the resources in technology and also helped to set up investments as well as content creation.
Lori Senecal was named as one of the Women to Watch back in 2014. She was also, in 2013, honored at the AWNY Game Changer Awards. She received a Quantum Leap Award for her leadership as well as her innovation. Lori is also currently a member of the Ad Council Board of Directors.
The water at Squaw Valley has been treated severally, and the results show vast improvement. There was the news that E. coli and coliform bacteria were discovered in the water, hence affecting the quality. It was at the health department office in Placer County that the problem was first reported. In response to the same, Squaw Valley made it known to the public that the contaminated water had not reached the public whatsoever.
Sometime back in October the High Camp and Gold Coast area experienced heavy rains that tended to affect the modern day systems that had been installed in the location during summer. An inundation of the water system triggered the pollution issue, specifically on that system. Luckily enough, the firm in charge of the water checks their systems regularly. In one of their routines, they detected the issue and immediately contacted the proper health and water experts.
Current Situation of the Water
From a test taken from three out of four wells serving the upper mountain area, the E. Coli components are no longer in the water after continued treatment. However, coliform is still in existence, probably a reason why the water cannot be declared fit yet. With the current results, it is evident that in a matter of a few months the issue will be completely resolved.
Safety Assurance to the Public
As confirmed, the potential issue was noticed before spreading to any system beyond the particular one at the High Camp and Gold. Additionally, since October no individual has contracted diseases as a result of water pollution. With the vigilant experts on the ground, the issue is being contained, and there is no cause for alarm.
Client service is paramount to Squaw Valley water suppliers. As such, they have ensured that their systems are closed until approved by the experts handling the issue. Besides, they have continued to attend to the guests in their facilities, and even supplying them with bottled water free of charge. There could not have been a better way to deal with the issue.
The heavy rains this year have been both a blessing and a curse. The drought relief is certainly welcome, but the sheer volume of rain has caused many other problems all up and down the west coast. The new water system upgrade at High Camp and Gold Coast at Squaw Valley experienced its own problems from the heavy rains.
After a routine test of the drinking water E. coli and traces of coliform were found in the water. But, due to quick action, no one was effected and it looks like the water system will be safe for consumption very soon.
The Placer County Department of Environmental Health made a report on November 8th about the potential danger of consuming the drinking water. With the help of water experts, they started treating the four wells immediately and were able to bring the level of contamination down to safer levels.
As of December 1st, there was very low levels of coliform and E. coli present in the wells. The resort remains open to skiers, although the restaurant at upper mountain is closed, and are provided with plenty of clean bottled drinking water.
The public was never in danger due to the quick response of the health department and officials at the Squaw Valley resorts. They want to assure everyone that the resort will remain open and full access to all the facilities, with plenty of bottled water for the guests.
Don’t let the water issue stop you from enjoying some skiing. Although the rain has caused numerous problems this year, it’s also making for plenty of snow. So, get out and enjoy some powder.
The online retail market is growing at an unbelievable pace, and many companies are competing to take the top spot. The market has become highly competitive and to win the majority market share where the giants such as Amazon are already active; it is not an easy task. However, Fabletics, which is a favorite “Athleisure” brand by Katie Hudson and Associates, has given Amazon a terrible time to hold on to its over 20 percent market share.
Fabletics has a unique subscription-based business model wherein the customers are required to pay a nominal fee for a monthly membership. In return for that, the customers are given a choice to pick and select from the new monthly collection showcased to member between 1st to 5th of each month. Member can choose from the updated monthly collection, in which case they would be charged the corresponding amount, or they can skip buying for that month, in which case the members won’t be charged anything.
Fabletics has a huge collection of fitness apparel for women, and the best part is that the pricing is kept affordable. The brand aims to inspire fitness and a healthy regime and believes that doing so in style only makes sense in the fashion conscious world we live in. There are new designs added every month, and each and every design is developed after carefully analyzing the latest market trend, with inspiration and guidance from Katie Hudson.
Fabletics started as a small start-up, but in just a short span of three years has emerged as one of the market leaders in its niche and currently does a business of over $250 million annually. The turnover is expected to increase rapidly in the years to come as the company is now focusing on opening physical stores as well across the country. There are already 17 stores placed strategically in important cities countrywide. It is the reverse showroom business and marketing technique that was earlier followed by major brands such as Apple and Warby Parker the Fabletics is inspired from.
Fabletics believes that opening the physical stores would help the brand penetrate the market further. And, since the company’s products are priced half of what its counterparts charge without compromising on the quality, style or fabric, there is no reason why the customers won’t be happy to buy what they see. The fashion conscious people are always on the lookout for something that suits their style and personality, and which is in trend. With Katie Hudson being the fashion and fitness diva that she is, and markets Fabletics actively, the fan following of the brand is huge and continues to grow.
The customers have provided rave reviews to Fabletics because it provides ease of shopping and convenience of doorstep delivery at a very nominal monthly fee. The VIP members get a discount on other products displayed at the site, and there are many other perks the members are offered. The customer service of the company is one of the company’s high points and has over 1,000 customer service executives to provide attentive and responsive service at all times.