Category: Advertising Expert

Lori Senecal and Her Extensive Experience

Lori Senecal is currently the Global CEO for CP+B. In this role, she oversees the growth and expansion globally, she focuses on the companies continued global growth and she manages the coordination of the international offices. She joined this agency in 2015 and since then she has made a huge impact on not only the business but also the culture. She has helped create a modern agency that inventive and collaborative and that also offers consistency internationally. It is her leadership as well as her strong focus on talent which has helped the agency’s development and their growth and also which has Advertising Age to recognize the company among the list of the Creativity Innovators of the Year. Lori was also one of four on the Agency Executives to watch by Ad Week.

Before this role at CP+B, Lori Senecal was the CEO as well as the President of the MDC Partner Network according to Here, it was her responsibility to help drive the strategic vision. She worked with partner agencies help continue the growth and also the cross-collaboration through their network. Prior to joining this network she served as the CEO and the Global Chairman for kbs+. It was underneath Lori’s leadership that this company grew an exponential amount. They went from 250 people working in a domestic agency to having over 900 people working worldwide. kbs+ was also, under Lori’s leadership, recognized as one of the Best Places to Work in NYC. They were also on a list for Standout Agencies for three years in a row. Before this position, Lori was President of the New York office of McCann Erickson and she also was the Global Chief Innovation Officer for the McCann Worldgroup. While at McCann, she also led many accounts that are worldwide like Coca-Cola and BMW. Lori was also once the head of Kirshenbaum Bond Senecal. It was during this time that she helped evolve this shop from being a U.S. focused ad agency into being an international player. She also helped expand the resources in technology and also helped to set up investments as well as content creation.

Lori Senecal was named as one of the Women to Watch back in 2014. She was also, in 2013, honored at the AWNY Game Changer Awards. She received a Quantum Leap Award for her leadership as well as her innovation. Lori is also currently a member of the Ad Council Board of Directors.