Category: Fashion

Kate Hudson’s Fabletics Giving Amazon Reason for Concern?

When it comes to dominating in the fashion e-commerce market, Amazon has been sitting far ahead of the competition for many years. Despite there being thousands of clothing retailers all scratching and clawing their way around in this crowded niche, Amazon is comfortably selling 20 percent of all the apparel year after year. Things appear to be changing for Amazon if Kate Hudson’s Fabletics has anything to do with it. In the previous three years, Kate Hudson’s Fabletics sold $250 million of their women’s active-wear line to loyal customers.

 

To find out why this athleisure brand has really separated themselves from the pack, Hudson will gladly tell you the answer. When asked bout what are the keys to the success of this workout clothing line, Hudson responds reverse showrooming and membership benefits. To see them as they occur, you need to first go down to the mall and visit any Fabletics retail shop. The stores are usually packed with women who are trying on all the active-wear, window-shopping for all the latest in workout gear, and even sitting down to fill out the lifestyle quiz.

 

In order to be a serious contender in this fashion e-commerce market, you need to be dominating online too. That is exactly what Kate Hudson’s Fabletics is doing. If you are inside their stores in the mall, and you try on any of the clothing, those pieces of workout apparel get uploaded right to you member account. The reason this is so important. it allows these women to continue shopping online when it is convenient for them. Since they already have the items in the cart and they know they fit, they begin surfing the larger online inventory at Kate Hudson’s Fabletics for all the latest styles and colors to show off when they hit the gym next week.

 

Hudson’s Fabletics keeps on rewarding its loyal customers, from free shipping for any online order, discounts on the workout apparel both online and in the mall, and even your own shopping assistant. Your assistant looks at your lifestyle quiz, picks a piece they think you may like, and once a month you decide if you like the piece or not. This is a unique shopping experience that has really put Amazon at a disadvantage. Amazon charges a hefty membership fee each year and rewards customers with discounted shipping, where Kate Hudson’s Fabletics keeps piling on the benefits.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

What Does Fabletics Offer?

Fabletics is by far one of the most unique companies on the web today. The brand is known for delivering top notch quality activewear to their fans. They have a subscription based membership site that makes women pay a monthly fee in exchange for access to affordable activewear products on their site. It’s a membership worth having, and women everywhere across the globe are embracing the easiness on using this site. Kate Hudson is the star of this show, and she enjoys being a part of the brand and having such a big sense of ownership of the company. She does whatever she can to work closely with the team behind Fabletics.

 

Fabletics is going to open up with real life stores. Now people can join the company through the store. Current members can walk in and get access to all these clothes in person and even try them on. They have the chance to try the clothes on at the store but make the purchase down the road if they so choose to. Not only is this fun and interesting, but it could allow for women to go window shopping so easily.

 

Fabletics is by far one of the best sites out there. Fabletics is created by two amazing businessmen who brought Kate Hudson into the project, and Kate loves the aspect of being a part of the company. She works hard on a daily basis to help improve the process of this business. She even goes to the actual office every single week to ensure that everybody is working hard. Hudson works very one on one with the team to guide them and provide insight whenever she can.

 

Reviewers are loving the brand and what they have to offer. Some people are genuinely enjoying what the company brings. You have the option to narrow down your choices to ensure that you are getting only the items that you are looking forward to buying. When you join the company, you can take the Fabletics quiz. This quiz is very informative and will help you find the right things that work for you. Fabletics is definitely the best brand to work with because their customers love what they do and you can be sure to enjoy what they have as well. Fabletics is such a great brand, and joining them today means you get access to affordable activewear you won’t find anywhere else.

Fabletics – The Favorite “Athleisure” Brand In The Country Today

The online retail market is growing at an unbelievable pace, and many companies are competing to take the top spot. The market has become highly competitive and to win the majority market share where the giants such as Amazon are already active; it is not an easy task. However, Fabletics, which is a favorite “Athleisure” brand by Katie Hudson and Associates, has given Amazon a terrible time to hold on to its over 20 percent market share.

 

Fabletics has a unique subscription-based business model wherein the customers are required to pay a nominal fee for a monthly membership. In return for that, the customers are given a choice to pick and select from the new monthly collection showcased to member between 1st to 5th of each month. Member can choose from the updated monthly collection, in which case they would be charged the corresponding amount, or they can skip buying for that month, in which case the members won’t be charged anything.

 

Fabletics has a huge collection of fitness apparel for women, and the best part is that the pricing is kept affordable. The brand aims to inspire fitness and a healthy regime and believes that doing so in style only makes sense in the fashion conscious world we live in. There are new designs added every month, and each and every design is developed after carefully analyzing the latest market trend, with inspiration and guidance from Katie Hudson.

 

Fabletics started as a small start-up, but in just a short span of three years has emerged as one of the market leaders in its niche and currently does a business of over $250 million annually. The turnover is expected to increase rapidly in the years to come as the company is now focusing on opening physical stores as well across the country. There are already 17 stores placed strategically in important cities countrywide. It is the reverse showroom business and marketing technique that was earlier followed by major brands such as Apple and Warby Parker the Fabletics is inspired from.

 

Fabletics believes that opening the physical stores would help the brand penetrate the market further. And, since the company’s products are priced half of what its counterparts charge without compromising on the quality, style or fabric, there is no reason why the customers won’t be happy to buy what they see. The fashion conscious people are always on the lookout for something that suits their style and personality, and which is in trend. With Katie Hudson being the fashion and fitness diva that she is, and markets Fabletics actively, the fan following of the brand is huge and continues to grow.

 

The customers have provided rave reviews to Fabletics because it provides ease of shopping and convenience of doorstep delivery at a very nominal monthly fee. The VIP members get a discount on other products displayed at the site, and there are many other perks the members are offered. The customer service of the company is one of the company’s high points and has over 1,000 customer service executives to provide attentive and responsive service at all times.