Category: Marketing Expert

Vijay Eswaran and Life Two Minutes From the Abyss

Vijay Eswaran is the CEO and co-founder of QI Group which markets fashion accessories, home care, weight management products among others all over the world. In an article published in February, he details the importance of living life on the brink. He explains that there is no formula for success but young people should learn to live life with a sense of urgency.

When he started his business in the 1990s right after the economic crisis of 1997, there was a high chance it was not going to do well. Businesses were failing all around and a lot of people had lost their jobs and many neighborhoods were left empty as people could not afford to pay their mortgages or rent anymore. Fortunately, things have changed and Vijay Eswaran is confident that the economy in Asia has never been better.

Many entrepreneurs risk everything to start their businesses and they only succeed through hard work and resilience. It is the fearlessness of these entrepreneurs and their refusal to give that results in business success. Quoting a monk he met in the Himalayas Vijay Eswaran says that it is important to live life with urgency.

The successful CEO views himself as the perfect example of living with urgency having started his business with nothing more than a dream. He believes that it was key to his success since in about 5 years the business had grown into 30 countries. Vijay Eswaran is proud of the fact that the business has empowered many other entrepreneurs who have worked with that same sense of urgency.

About Vijay Eswaran

Vijay Eswaran was born in Penang, Malaysia in 1960. He graduated with a degree in Economics from the London School of Business. Vijay Eswaran established QI Group in partnership with Joseph Bismark in 1998. He is the author of a number of books including Two Minutes From the Abyss.