Political candidates and their respective parties spend a huge amount of money to persuade the voters. In the 2016 national election, the expenditure for the campaigners was estimated at $6.4 billion. Some individuals volunteer to help the candidates and the political parties to achieve their objectives. NGP VAN specializes in developing innovative solutions for campaigns for the progressive and Democratic candidates. One of the most common campaign strategies that the firm has adopted is the door to door canvassing. The campaigners and their volunteers move to specific areas and knock on the doors of the residents hoping to convince them to vote for them.
Voting is a voluntary exercise. Therefore the door to door mobilization is important for any candidate. The door to door canvassing has proven to be very effective for some of the candidates. NGP VAN has participated in campaigns involving non-profit organizations, political candidates, and various religious groups. The management of the campaign funds is critical especially when there is a tight election. The door to door canvassing is not only aimed at mobilizing the existing political supporters but also to get new ones. Every single dollar must be put to good use to achieve a good outcome.
Despite the use of canvassing becoming prominent among the campaigners, several challenges face the strategy. For example, the use of social media has led to major changes in how the campaigns are run. The campaigners are forced to adhere to the changing environment. The residents have also become more partisan in politics. Therefore, the door to door mobilization may not be easy in some areas. Most of the voters are sharply divided between Democrats and Republicans. According to statistics, only 39% of the American voters can vote for a candidate irrespective of their party affiliation. Some of the geographical areas are known to be supportive of certain political organizations.
NGP VAN has worked with many organizations. Some organizations believe that the canvassing is ineffective in persuading the voters and prefer other campaign tools. According to some of the firms, the use of canvass requires a lot of time and money as compared to other campaign methods. According to a research by professors David Broockman and Joshua Kalla, some of the most common campaign tools such as canvassing and advertisements may have a negligible effect on the outcome of the process. NGP VAN has also focused on giving back to the society by engaging in charitable activities. The company was recently involved in an initiative known as the “Day without a Woman”.