Guilherme Paulus: Transforming Brazil’s Tourism Industry

For close to four decades, Guilherme Paulus’ name has been synonymous with Brazil’s tourism industry through his entrepreneurial overtures, corporate leadership, and dedication to training the next generation of tourism professionals. His multi-pronged approach to transforming Brazil’s hospitality sector has earned him numerous accolades from the federal government, local bodies and international governments including France and the U.S.

The latest of such awards came in 2017 when he scooped the coveted Entrepreneur of the year award. He was bestowed with the award by the Brazilian federal government for creating job opportunities for thousands of Brazilians. The same year, the country’s leading tourism magazine, Travel and Tourism, honored him with the 2017 Personality of the Year Award in recognition of his leading role in transforming the country’s travel and tourism industry.

Poaching New Talent

To underscore his commitment in bringing up new talents in the industry, Guilherme Paulus has taken a leading role in ensuring that children and youths from low-income families are coached on the basics of succeeding as tour and travel professional. Towards this end, Mr. Guilherme has for many years directed the resources of his company, CVC, in sponsoring various education programs in these communities. Organizations such as Dr. Klaide Care and Education Institution, Foz do Iguaçu’s PIET Project, and National Project of Professional Initiation in Tourism have benefited from CVC’s corporate social responsibility initiatives. These projects and organizations are dedicated to initiating children into the art and science of tourism management. Guilherme Paulus has also sponsored healthcare programs initiated by some of these organizations.

A Computer Technician Turned Entrepreneur

When Guilherme Paulus sold Webjet Airline to GOL in 2011 after transforming it into one of the country best airlines within five short years, it underscored his corporate management competency and ability to identify problems and solutions. These are skills he had honed for several years since leaving his computer technician job at IBM to work as a salesman in Brazil’s tourism industry. Guilherme Paulus used his time to identify service gaps, and in 1972, he co-founded CVC: a leading tour and travel agency. In 1995, Mr. Paulus founded GJP Group of hotels and restaurants and successfully transformed it into a market leader.