Brazil’s thriving economy had transformed its population from simple rural workers into city dwelling entrepreneurs, and one of them is Roberto Santiago, who found his luck in mall business. Initially, he never considered himself to become a mall tycoon, as his primary career was being a writer. His knowledge about his home country made him a reputable writer, making articles that gained a lot of readership, and soon after the dawn of the internet, he decided to put up his own blog. The pieces of his work were regarded with much respect, and it gave him a number reputation that he never expected in the first place. Aside from his stint as a writer, he had also done some directing works, before focusing on becoming a mall tycoon.
Perhaps, Roberto Santiago’s name is solely attributed to the iconic Manaira Mall, which opened in 1989, and is considered to be the largest shopping mall in the state of Paraiba, Brazil. Roberto Santiago owns this mall, which is also known to be one of Brazil’s largest. The construction of Roberto Santiago’s mall took about two years, and as time went by, the mall has gone into different renovations and expansions. Back in 2014, a major renovation of the building resulted in the opening of its gourmet section, where restaurants are encouraged to be a part of. The first restaurant to open in this part of the mall was Capital Steak House. The mall’s interior has different areas with varying purposes – one large food court, entertainment areas, cinemas, game stations, bowling alley, a park, gyms, banks, and even a college, named the College of Higher Education of Paraiba. On the mall’s roof stands the Domus Hall, a medium sized, air-conditioned concert hall which can seat up to 8,000 people. Fairs, exhibitions, and other types of events can be held here as well.
His mall not only became a symbol of economic rise in the state of Paraiba, but it also became an avenue for socialization among its local population. The mall has everything in stall for them, so whenever the locals would need anything, they would just take a quick visit inside the mall to get the thing they need. Brazilians are known to be sociable, and some of the locals in Paraiba would sometimes go inside the mall just to have a quick chat with their friends, or just to cool themselves off and do window shopping. But one thing is for sure – this mall, aside from the usual things that you can find in a typical one – also houses state of the art entertainment through its designated areas, just like the movie theater. Roberto Santiago had not just transform Paraiba’s cityscape, but he also aided the people into experiencing a comfortable life by providing them accessible everyday necessities. Read more on Mundo Do Marketing