Thomas Priore’s Strategic Acquisition Approach
Growth through strategic acquisitions has been a key component of Priority’s success under the leadership of Thomas Priore. As CEO, Priore has orchestrated several acquisitions that have expanded the company’s capabilities and market reach.
One of the most significant acquisitions was Plastiq, a B2B payments platform that provides businesses with numerous benefits, including the ability to execute faster transactions and maximize business capital. This acquisition has been a major driver of growth for Priority’s B2B segment, which saw a 58.3% revenue increase in recent reporting.
“The adoption of our thesis that payments and banking should happen in one place is resonating,” Priore said in a company earnings call. “We’re seeing success in sectors like NIL and insurance, where our technology enables modern financial experiences. These are examples of how we’re evolving from simple transactions to comprehensive financial solutions.”
Priority’s acquisition strategy focuses on companies that complement and enhance its unified commerce platform. Rather than simply expanding market share, Priore looks for acquisitions that add new capabilities or serve new market segments, creating a more comprehensive solution for businesses of all sizes.
This approach has enabled Priority to build a diverse ecosystem of financial tools that address various aspects of business operations. From merchant services and banking solutions to payables automation and B2B payments, each acquisition has contributed to the company’s ability to offer a complete financial toolset.
With 4 major product categories now working in harmony, Priority has created a powerful platform that helps businesses accelerate cash flow and optimize working capital. By bringing together these complementary services through strategic acquisitions, Thomas Priore has positioned Priority as a leader in the fintech industry, capable of addressing the diverse financial needs of modern businesses.
