Avex Group’s Strategic Investment in S10 Entertainment Strengthens Global Music Landscape
In a significant move within the international music industry, Japanese entertainment powerhouse Avex Group has strategically invested in S10 Entertainment, the dynamic management company founded by Brandon Silverstein. Announced during an investor conference in Tokyo this May, this partnership marks a key development in the intersection of Asian and North American music markets.
Brandon Silverstein, hailed for his role as a driving force behind S10 Entertainment, continues to expand his influence across global music platforms. Established in 2017, S10 Entertainment has quickly risen to prominence, managing an impressive roster of artists such as Myke Towers, who recently achieved global acclaim with his chart-topping single, “Adivino,” featuring Bad Bunny. This latest partnership with Avex Group is set to bolster S10’s footprint in the competitive music management arena.
Naoki Osada, CEO of Avex USA, expressed enthusiasm about the collaboration, emphasizing the shared vision between Avex and S10 Entertainment. According to Osada, the alliance is a natural progression that builds on the mutual trust and successful ventures previously undertaken by both entities. This sentiment was echoed by Jay Brown, Co-Founder and Vice Chairman of Roc Nation, who highlighted the abundant opportunities that arise from this partnership.
Brandon Silverstein’s leadership has been instrumental in S10 Entertainment’s ascent. His management company, with offices in Los Angeles and New York, offers a comprehensive suite of services, including music publishing and TV/film production. The S10 Publishing arm boasts a catalog of tracks from high-profile artists like Justin Bieber, Rihanna, and Drake, accumulating over 40 billion streams and featuring multiple chart-topping hits.
Avex Inc., with a reputation as Japan’s leading entertainment conglomerate, brings its extensive resources and expertise to the partnership. With a presence in 11 global offices and representation of over 450 creatives, Avex is well-positioned to facilitate the cross-promotion of artists between the U.S. and Japanese markets. This collaboration is expected to enhance the global reach of both S10 Entertainment’s and Avex’s artists, providing new avenues for cultural exchange and market penetration.
The integration of Avex’s strategic capabilities and Brandon Silverstein’s innovative approach promises to redefine the global music industry landscape. Through this partnership, S10 Entertainment stands poised to expand its influence and capitalize on emerging opportunities, further solidifying its place as a formidable player in music management.
